We at The Inn At Shasta Lake (“The Inn At Shasta Lake,” “our,” “we,” or “us”) value our users’ privacy as we know that you care about how your personal information is collected, used, safeguarded, shared, and we take that seriously. 

Kindly read the following terms to learn more about your privacy, as this Privacy Policy (“Policy”) will help you understand how we collect and use personal information from those who use access and make use of our Website and the services that we offer. It also helps you understand the rights and choices that you have with respect to your personal information.

By accessing or using the Website in any manner, you acknowledge that you accept the practices and policies outlined in this Privacy Policy, and you hereby consent that we will collect, use, and share your information in the following ways.

1. Changes to this Privacy Policy

We reserve the right to make changes to this Policy at any given time. If you want to make sure that you are up to date with the latest changes, we advise you to frequently visit this page.

2. What does this privacy policy cover?

This Policy applies to our Website, and it governs any and all data collection and usage by us in compliance with applicable regulations. By using our Website, you consent to the data collection procedures expressed in this Policy.

We gather various types of information from our customers/ users, as explained in more detail below, and we use this information internally in connection with our Services, including to personalize, provide, and improve our Services, to allow you to make purchases, to communicate with you, and to analyze how you use the Services. In certain cases, we may also share some information with third parties, but only as described below.

Please note that this Policy does not govern the collection and use of information by companies that we do not control nor by individuals not employed or managed by us. If you visit a website made available via the Website or link, review its privacy policy before providing the site with information. It is highly recommended and suggested that you review the privacy policies and statements of any website you choose to use or frequent to better understand how such websites garner, use, and share the information collected.

3. Information we collect

When you make use of our Services, we may collect and process certain personal information about you which may include the following as described below:

• Information you provide:
  “Personal Information” means any information which, either alone or in combination with other information we hold about you, identifies you as an individual, including, for example, your contact information such as your name, age, email address, telephone, location information, delivery address, demographic information as well as any other non-public information about you that is associated with or linked to any of the foregoing data which you may be required to provide when using the Website.

“Anonymous/Aggregated Data” means data that is not associated with or linked to your Personal Information; Anonymous Data does not, by itself, permit the identification of individual persons. We collect, use and share Anonymous Data such as statistical or demographic data for any purpose. Anonymous Data may be derived from your personal information but is not considered personal information in law as such data does not directly or indirectly reveal your identity. For instance, we may aggregate or anonymize your usage data to calculate the percentage of users accessing a specific Service feature. However, suppose we combine or connect Aggregated Data with your personal information so that it can directly or indirectly identify you, we will treat the combined data as personal information which will be used in accordance with this privacy notice. 

Note that we do not collect any special category of information about you such as your race, ethnicity, philosophical or religious beliefs, sexual orientation, political opinions, information about your health, and genetic and biometric data).

Please note that you can choose not to provide us with certain information, but this may limit the features of the Services you can use.

•   Automated information collection

We may collect certain information (which does not identify you as an individual) about your use of the Website through the use of tracking technologies or by other passive means and other relevant statistics, including the following:

1. Cookies: When you access and/or make use of our Services, we send one or more cookies (small text files containing a string of characters) to your device that uniquely identifies your browser. We use cookies to improve the quality of the website and service by storing user preferences and tracking user trends. Please see our Cookie Policy for more information on how we make use of cookies.
2. Links: The contents on the Website may include links in a format that enables us to keep track of whether IP addresses have followed these links. We use this information to improve the quality of our products and design.
3. Beacons: Beacons (also known as “pixel tags” or “clear GIFs”) are 1×1 single-pixel graphics that allow us to count the number of users who have visited or accessed the Website and to recognize users by accessing our cookies. We may employ beacons to facilitate Website administration and navigation, track the actions of users of the Service, compile aggregated statistics about Website usage and response rates, and provide an enhanced online experience for visitors to the Website.
4. Analytics services: We may use third-party analytics services (“Analytics Services”), such as Google Analytics, Facebook Pixel, and other third-party analytics services to help monitor, visualize, integrate, and analyze how users make use of our Website. The information generated by the cookies or other technologies about your use of our Website (the “Analytics Information”) may be transmitted to the third-party Analytics Services. The Analytics Services providers use such Analytics Information to compile reports on user activity. The Analytics Services providers may also transfer the Analytics Information to third parties where required to do so by law, or where such third parties process Analytics Information on their behalf. Each Analytics Service provider’s ability to use and share Analytics Information is restricted by such Analytics Service provider’s terms of use and privacy policy.
5. Payment transaction information: Through the use of a third-party payment processor, certain financial information used by you for payment transactions on our website may be collected. Payment amount, date and time of the transaction, payment instrument expiration date and billing postcode, user’s address, and other transaction details may also be collected. 

• Information automatically collected by third parties about you

Some embedded content on the Service may be served by third-party service providers. Please note that these companies may also use cookies or similar technologies to collect data about you on the Website and the Internet. Data collection and use by those third parties is subject to the privacy policies of those third-parties 

Please rest assured that this Website will only collect personal information that you knowingly and willingly provide us through surveys, completed forms, and emails. We intend to use personal information only for the purpose for which it was requested and for any additional uses specifically provided for in this Policy.

4. What do we use your personal information for?

We use the information collected from you to provide, improve, and develop the services we provide to you, communicate with you, offer you a better service, and protect us and our users. When you interact with or make use of our Website, we use a variety of technologies to collect information about you for various reasons.

1. To create and service your user account on the Website and to enable certain functionalities for your use on our Website.
2. Purchase and delivery of products and services: We use your personal information to take your reservations, manage your booking, deliver services, process payments, and communicate with you about purchases, services, promotional offers and securing your account with us. 
3. Recommendations and Personalization: Personalize your experience with our products, services and recommend products, features, and services that we think might be of interest to you.
4. For communication purposes: We may send emails, newsletters, product updates and related emails to the email address you provide to us and send SMS/ text messages to any cellphone number you provided to us to verify your account and for informational and operational purposes, such as account management, customer service, system maintenance, and other Service-related purposes. We use personal information that we gather from you to communicate with you in relation to your use of our website via different channels (e.g., by email, chat, phone). No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
5. Fraud detection and prevention: Increase and maintain the safety and security of our products and services and prevent misuse. We use personal information to detect and prevent fraud and abuse to protect the security and ensure the safety of our Customers, The Inn At Shasta Lake, and others. We also use collected information to protect against, identify and prevent fraud, detecting security breaches, prosecuting violators, responding to law enforcement requests, meeting requirements of law, court order, government regulations and other criminal activity, claims, and other liabilities
6. Provide, troubleshoot, and improve The Inn At Shasta Lake Services: We use your personal information to understand, diagnose, troubleshoot, and fix issues with the The Inn At Shasta Lake Website. We also use such information to operate, evaluate, develop, manage and improve our Services (including operating, administering, analyzing and improving our products and services; developing new products and services; managing and evaluating the effectiveness of our communications; performing accounting, auditing, billing reconciliation and collection activities and other internal functions;
7. Customer Experience – To evaluate and develop new features, technologies, identify and repair errors in our website’s functionality, test, research, analysis, product development and improvements to our products, services, and website. 
8. To fulfill contractual obligations with third parties, such as partnering with logistics partners to deliver your order.
9. Comply with and enforce applicable legal requirements: in certain cases, we collect your personal information to stay in compliance with laws and relevant industry standards and policies, including this Privacy Notice and our Terms and Conditions.
10. Marketing and Advertising, such as providing interesting promotions based on your purchasing and viewing history, ad customization that does not involve or contribute to profiling, and managing promotions and contests.
11. Rewards and loyalty programs: If you are a participant in our rewards or loyalty program, we will use your personal information to manage your program membership, track your reward points or benefits, and communicate program-related information. 
12. Merchandising, such as determining and improving product assortment based on your purchasing history.

5. Rewards Program and Personal Information

We make various offers and financial incentives to our customers, allowing you to earn and redeem points for discounts on purchases. We collect and use certain personal information to provide you with this program. By participating in our rewards program, you agree to the following:

1. Information collection: We collect your name, email address, and purchase history to manage your rewards account and calculate points.
2. Use of information: Your personal information is used solely for administering the rewards program, calculating points, and providing you with program-related updates.
3. Communication: We may send you communications related to your rewards account and program changes.
4. Data security: Your information is stored securely, and access is restricted to authorized personnel in accordance with the terms of our Privacy Policy.
5. Third-Party Partners: We may share your information with third-party service providers to facilitate the rewards program. They are bound by agreements to handle your information securely.
6. Opt-out: Whether you choose to enroll in our Rewards Program or allow us to collect and use other types of Personal Information about you affects how we communicate with you and the types and frequency of offers you may receive. However, you can choose to opt-out of the rewards program by contacting us at info@theinnatshastalake.com.

6. Personal Information that we share

Except as described below, we do not sell, rent, trade, or otherwise share personal information collected through the Website because we are committed to maintaining your trust:

1. Service providers: We work with third-party booking engines such as Expedia.com or its affiliates, Booking.com or its affiliates, Airbnb, hotelstonight.com, VRBO, trip.com and other similar travel booking portals to provide services for your reservation with us possible or employ other companies and individuals to perform certain functions on our behalf. Such services may include reservation tracking, payment processing, customer service, marketing, and website usage analytics. We may share personal information or any information collected through the Website with these third parties for the purpose of enabling them to provide these services. We may share Offline Tracking Information with our contractors so that they can link such information to the personal information of a particular customer, and aggregate the information on an anonymous basis with similar information for service enhancement. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
2. Subsidiaries and affiliates: We may share personal information or any information collected through your use of the Website with our employees, subsidiaries and affiliates for the purposes for which you provided the information or as reasonably necessary for our internal administrative and business purposes.
3. Analytics Partners: When you provide your personal information to us, we may make certain personal information available to certain third parties for analytics purposes, including but not limited to leveraging third-party tools and services to host, track, integrate, manage user’s interests, usage pattern, and/or functionality available through our Website. We will only share your personal information with analytics partners for the improvement of our own service and/or to deliver the The Inn At Shasta Lake services to you. We do not in any way sell your personal information to advertisers.
4. Merger and acquisition: We may disclose or transfer personal information or any information collected through your usage of our Website to third parties who acquire all or a portion of our business, whether such acquisition is by way of merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us.
5. Compliance with laws: We may disclose personal information or any information collected through your usage of our Website if we are required to do so by law or pursuant to legal process, in response to a request from government officials, law enforcement authorities or a valid subpoena, or as necessary or appropriate in connection with an investigation of illegal activity, including without limitation to prevent, investigate, detect or prosecute any criminal offense or attack.
6. Consent: We may share personal information in accordance with any consent you provide.
7. Aggregate Information: We share aggregate statistical data for the improvement of our Services. We may also share aggregated or de-identified information with third parties at our discretion.

7. Data retention and deletion

We keep your personal information only as long as necessary to provide you with our Services and for legitimate and essential business purposes, such as maintaining the performance of our Website, making data-driven business decisions about new features and offerings, complying with our legal obligations, and resolving disputes. We keep some of your personal information for as long as you are a user of our Services.

If you request, we will delete or anonymize your personal information so that it no longer identifies you, unless we are legally allowed or required to maintain certain personal information, including situations such as the following:

1. If there is an unresolved issue relating to your purchase, such as an outstanding credit or an unresolved claim or dispute we will retain the necessary personal information until the issue is resolved;
2. Where we need to retain the personal information for our legal, tax, audit, and accounting obligations, we will retain the necessary personal information for the period required by applicable law; and/or,
3. Where necessary for our legitimate business interests such as fraud prevention or to maintain the security of our users.

8. Your rights

General Data Protection Regulations grant you certain rights (’ information rights’) which provide you with:

1. Right of rectification or erasure – if you feel that any data that we hold about you is inaccurate you have the right to ask us to correct or rectify it. You also have a right to ask us to erase information about you where you can demonstrate that the data we hold is no longer needed by us if you withdraw the consent upon which our processing is based, or if you feel that we are unlawfully processing your data. Your right of rectification and erasure extends to anyone we have disclosed your personal information to and we will/shall take all reasonable steps to inform those with whom we have shared your data about your request for erasure. Note that we may have a legal obligation to retain some or even all personal information about you under relevant laws. We may also have the legal right to retain the information you have requested to be erased. 
2. Right to restriction of processing – you have a right to request that we refrain from processing your data where you contest its accuracy, or the processing is unlawful and you have opposed its erasure, or where we don’t need to hold your data anymore but you need us to in order to establish, exercise or defend any legal claims, or we are in dispute about the legality of our processing your personal information.
3. Right to object – you have a right to object to our processing of your personal information where the basis of the processing is our legitimate interests including but not limited to direct marketing and profiling.
4. Right to withdraw consent – you have the right to withdraw your consent for the processing of your personal information where the processing is based on consent. To withdraw consent, please specify what you wish to withdraw consent for, by emailing us at info@theinnatshastalake.com. 
5. Right of complaint – if you are unhappy with the way we have used or are handling your personal information you have the right to lodge a complaint with the supervisory authority for data protection issues. We would, however, appreciate the chance to deal with your concerns before you approach the Supervisory Authority. So, please contact us in the first instance by emailing us at info@theinnatshastalake.com. 

9. Keeping your data safe

As a matter of policy, we are committed to protecting your data and as such, The Inn At Shasta Lake takes precautions to protect your information. We adopt commercially reasonable measures to secure Personal Information by using physical and electronic measures designed to ensure the integrity and security of the Personal Information we hold. When you submit sensitive information via the Website, your information is protected. Any payment transactions will be encrypted using Secure Socket Layer (“SSL”) and/ or Transport Layer Security (“TLS”) or equivalent technology. These technologies help in protecting your personal information during data transport, including your name, address(es), credit card information. Where you have chosen a password that enables you to access certain parts of our Website, you are responsible for keeping this password and account information confidential. We ask you not to share a password with anyone. Your password must be at least 8 characters, contain one letter, one number, and one special character. Your password may not contain your first name or last name. You have the ability to purchase on our Sites without creating an account; however, you will need to reenter your personal information each time you use our Sites to make a purchase.

However, please note that “NO” method of transmission over the Internet or electronic storage method is 100% secure. Although we will do our best to protect the personal information we gather about you, the transmission of information via the internet is not completely secure. As such, we cannot guarantee the absolute security of your data transmitted to the Service; any transmission is at your own risk. We have implemented various policies including encryption, access, and retention policies to guard against unauthorized access and unnecessary retention of personal information in our systems.

10. Additional privacy rights for California residents

If you are a resident of California, this section provides additional information about specific rights regarding your personal information. 

Personal Information we collect

The following is a list of personal information that we collect or have collected from California residents over the past twelve months. We will update this disclosure from time to time as appropriate.

• Unique identifiers such as your first name, last name, or similar identifier, address, or IP address;
• Internet or other electronic network activity information, including content interaction information, such as content downloads, search history, transaction and interaction data on your use of our Website and from links in our emails sent to you;
• geolocation data, such as the location of your device or computer; 
• inference data, such as information about your purchase preferences, feedback, and survey responses;
• Other information that identifies or can be reasonably associated with you (e.g., the information you voluntarily provide as you use the The Inn At Shasta Lake services, such as additional profile information or user-generated content).

How we collect personal information

We obtain the categories of personal information listed above from the following sources:

• Directly from our website users when they provide the information to us.
• Indirectly from you as you navigate through the website. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.
• From third-party service providers.

Categories of personal information disclosed for our business purpose

The personal information that we disclosed about consumers for a business purpose over the past (12) twelve months falls into the following categories as established by the California Consumer Privacy Act:

• Identifiers such as your name, email address, billing address, or IP address;
• Personal information, such as a credit card number, for example, if we use a third-party payment processor;
• Your age range, gender, or other protected classifications, for example, if you choose to participate in a survey distributed by us or fill the User Content form;
• Geolocation data from your IP address. 

Access request rights

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past twelve (12) months. But only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. Agents must submit proof that the consumer has authorized them to act on their behalf. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request. If you wish to do any of these things, please contact us. Once we receive and verify your request, we will disclose it to you. You may make up to two (2) requests, no more than twice in a twelve-month period for information as to:

• • The categories of personal information we collected about you or shared with our service providers for business purposes.
  • The categories of sources for the personal information we collected about you.
  • Our business or commercial purpose for collecting that personal information.

• The specific pieces of personal information we collected about you.

Right to deletion of personal information

You have the right under the California Consumer Privacy Act to request the deletion of your personal information. If you wish to do this, please contact us. Depending on your data choices and subject to applicable regulations, certain services may be limited or unavailable.

We may, however, deny your deletion request if retaining the information is necessary for us or our service providers(s) to:

• Complete the purpose for which we collected the personal information, provide a service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
• Exercise free speech; ensure another consumer’s right to exercise their free speech rights or exercise another right provided for by law.
• Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq. or other legal obligation).
• Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
• Upon receipt of a verifiable request for the deletion of personal information, The Inn At Shasta Lake will take prompt action to delete the requested personal information from our records, subject to any applicable legal or legitimate business reasons that require us to retain certain data. We will confirm the receipt of the request within 10 days and aim to respond to verifiable requests within 45 days, as required by the CCPA.

Please note that certain exceptions may apply, allowing us to retain specific pieces of personal information if it falls under the categories permitted by the CCPA. These exceptions include, but are not limited to, the exercise of the right to free speech, compliance with legal obligations, or the establishment, exercise, or defense of legal claims.

In the event that we cannot comply with your deletion request, we will provide you with an explanation for the denial.

We usually act on Requests and provide information free of charge. However, in the event that we receive an excessive, repetitive, or manifestly unfounded request, as determined at our sole discretion, we may charge a reasonable fee to cover administrative costs associated with responding to the request. Before applying any charges, we will notify you and provide an explanation of the basis for our decision.

No discrimination

You have the right not to receive discriminatory treatment for the exercise of your rights under the CCPA, and we will not discriminate against any consumer for exercising their rights under the California Consumer Privacy Act.

11. Children under the age of 13/Age restriction

Our Services are not directed to and we do not knowingly collect personally identifiable information from, children under the age of thirteen (13). As a parent or guardian, if it is determined that such information has been inadvertently collected about anyone under the age of thirteen (13), please email us at info@theinnatshastalake.com, and we shall immediately take the necessary steps to ensure that such information is deleted from our system’s database. Also, for users between the age of thirteen (13) and twenty-one (21), you must have your parent’s or legal guardian’s permission to be able to use our website and our services. However, sales of alcoholic wines remain restricted to people aged 21 and above.

12. Unsubscribe or opt-out

Marketing emails: If you have subscribed to our email and electronic newsletter communications, you will always have the opportunity to unsubscribe from future communications. You will also have the opportunity to “opt-out” of commercial email from the applicable Service by following the unsubscribe instructions provided in the email you receive or by contacting us directly. We will continue to adhere to this Policy with respect to any personal information previously collected.

Interest-based advertising: We may also make use of the information we gather about you to provide you with advertisements and offers that are more relevant to your interest. These advertisements may be based on the information we collect through cookies and other tracking technologies that we use on our Website, emails and through other third-party websites you visit. 

Do not track: Some browsers have “Do Not Track” features that let you request that sites not track your online activities. We, like many other sites, do not honor those requests.

13. Links to other sites

The Inn At Shasta Lake does not claim nor accept responsibility for any privacy policies, practices and/or procedures of other third-party sites or resources. Therefore, we encourage all users and visitors to be aware when they leave our Website and to read the privacy statements of every website that collects personally identifiable information. This Privacy Policy Agreement applies only and solely to the information collected on our Website. 

14. Acceptance of Terms

By using this Website, you are hereby accepting the terms and conditions stipulated within the Privacy Policy Agreement. If you are not in agreement with our terms and conditions, then you should refrain from further use of our Website. In addition, your continued use of our Website following the posting of any updates or changes to our Terms shall mean that you agree and acceptance of such changes.

15. How to contact us

Feedback, comments, requests for technical support, and other communications relating to the Website and the services should be directed to us at info@theinnatshastalake.com.